Ford Ranger FX4.
In this TV commercial for Ford and GTB Australia, CADRE PICTURES created a CGI Ranger XLT along with an elaborate transition effect to reveal the limited edition FX4. Housed within a digital environment, we also see the transition of the blue heeler into a wolf.
With 5 weeks from go-ahead to CG completion, CADRE were required to quickly pre-vis the commercial, commission a live action director to assist with the blue heeler and seat plates while creating 2 x Ranger vehicle assets, the wolf and environment. With a bespoke in-house pipeline of tools integrated into 3dsMax we were able to develop each stage of the production concurrently – pre-vis, asset creation, animation, FX and lighting all in tandem, each with the latest work-in-progress elements, so a clear picture could build very quickly for all client stakeholders to review and assess.
Agency: GTB Australia
CGI Design & Production: Cadre Pictures
Live Action Director: Tov Belling
Edit, Grade & Online: Manimal
Sound: Front Of House
Original Music: Sarah Blasko
