Ford Mondeo ‘Design’.
Showcasing the results of painstaking hours of craft and development behind the Mondeo, this TV spot follows the vehicle's journey from floating in mid-air to its awakening and graceful landing with a focus on shots that sell the high end design of the car - and this is a car which demands attention.
With very specific multi-axis movements required, the only feasible solution was a CG car and environment, with vehicle and camera both still needing to be grounded by real world limitations. The brief called for languid shots using depth of field and lighting effects where possible, creating a dream-like world.
Agency: GTB Australia
Live Action Director: Curtis Hill | Mr. Smith Projects
CGI Design, Production, Compositing: Cadre Pictures
Edit, Grade, Online: Manimal
Sound: Front Of House
Original Music: Sarah Blasko
Environment Look Development.
Lighting Tests.
TVC Frames.
3-Way Split
And finally, here's a clip showing the pre-visualization, the offline and the final commercial, side by side: