Ford GT ‘Heritage Edition’.

We knew the story, Ford wins its first 24-hour endurance race at Daytona '66, which would lead to the famous success at Le Mans the same year. When the call came in to help celebrate the 55th Anniversary of the initial victory with some dynamic CG action the Cadre team's adrenaline was soon pumping!

Featuring Ford's 2021 GT Heritage Edition, with styling inspired by the Daytona car co-driven by Ken Miles and Lloyd Ruby, the cinematic trailer would pay homage to the past while introducing the new vehicle. Revisiting the original race via archive footage, we then transform to fully CGI present day.

Strap yourself in and away we go!

Client: Ford US
Agency: Imagination