Cadbury ‘Saving Freddo’.
We love all creatures great and small here at Cadre, so when our friends at Ogilvy asked if we'd be interested in helping endangered frogs we just had to hop on board! Cadbury in collaboration with Zoos Victoria, Conservation Volunteers Australia and Conservation Volunteers New Zealand will be helping to support key conservation programs for 9 of the most under threat species in Australia and New Zealand.
Delighted to see this worthwhile project pick up Silver & Bronze AWARD Awards, 2 x Silver Clio Awards and be recognised in the MADC Creative Showcase in 2022.
3D Renders.
Our role was to create 9 highly detailed 3D frogs for packaging, OOH prints, social media and launch animations, plus a low-res game version was developed for the AR experience.
Finding good reference for frogs with such low population numbers was a challenge, but working in tandem with frog experts our team of natural world enthusiasts painstakingly sculpted, painted and animated faithful representations of these beautiful amphibians.
The campaign will hopefully raise awareness of the frogs and their fight for survival. Let's help Freddo's friends!
